Reddi-wip & Pop Up Santa
Sharing the Joy from Coast to Coast
Every December, ABC Family’s Pop Up Santa brings network stars, sponsor giveaways, and tons of good cheer to people as they go about their holiday season business. The network asked for some ideas on how they could partner with Reddi-wip for a series of holiday-themed interstitials. We took Reddi-wip’s “Share the Joy” slogan and went big: What would happen if Reddi-wip/Pop Up Santa-branded food truck went from coast to coast, delivering sweet treats topped with Reddi-wip to unsuspecting crowds? ABC Family liked the concept and our live action production team swing into action.
INDUSTRY: TV WORK: Live Action / Editorial