Reddi-wip & Pop Up Santa
Sharing the Joy from Coast to Coast
Every December, ABC Family’s Pop Up Santa brings network stars, sponsor giveaways, and tons of good cheer to people as they go about their holiday season business. The network asked for some ideas on how they could partner with Reddi-wip for a series of holiday-themed interstitials. We took Reddi-wip’s “Share the Joy” slogan and went big: What would happen if Reddi-wip/Pop Up Santa-branded food truck went from coast to coast, delivering sweet treats topped with Reddi-wip to unsuspecting crowds? ABC Family liked the concept and our live action production team swing into action.
INDUSTRY: TV WORK: Live Action / Editorial
We secured locations at New York City’s Wollman Skating Rink, Chicago’s Magnificent Mile Lights Festival, and Los Angeles’ The Americana at Brand shopping center. Food trucks in each city were wrapped in identical graphics, giving the illusion that the same truck was traveling across the entire country. After cheering the crowds with Reddi-wip giveaways, we wowed them with an evening concert by Yuletide super-group The Band of Merrymakers. Kevin Griffin (Better Than Ezra), Mark McGrath (Sugar Ray), Tyler Glenn (Neon Trees), Natasha Bedingfield, Alex & Sierra, and songwriter Sam Hollander put on a huge show for a huge crowd, taking Reddi-wip’s “Share the Joy” message to the next level.